I sometimes get an email from a subscriber indicating they are concerned about working with their site because they are "Not good with technology" and are not getting enough leads. I wanted to provide everyone with an email I sent today to one of our agents.
It is really necessary we correctly identify problems. However, we often incorrectly identify a marketing problem as a technology problem as was this agent:
This is not a technology issue, but it is a marketing and sales issue. That is an important distinction and one you want to spend some time with. Your website is completely customizable, but you have to know how you want to present yourself to customize it. Doing so does not require any technological ability.
Marketing challenge: Think through how you want to present your agency to the world, how you want to package your travel practice.
Let's start by analyzing sites you like and figure out how to change your site up to bring it more to where you want it to be. Have a look at these sites:
Use the Stock Photography section of the Content Library and find some photography that inspires you and fits your niche.
Spend some time analyzing these sites and others you may like. Then, look at your own site with a critical eye. Does your site adequately reflect your travel practice and your place in it?
Does your site talk enough about you and the value you add to travel?
Here is a template putting the agent front and center on their site:
Write an "elevator speech" about your travel practice. What is unique about you? What is your practice's reason for being? Why should a client do business with you instead of the agency down the street? The answers to these questions should shape your marketing message.
Marketing your site is definitely important, so focus there as well.
Here is some material on marketing your website:
Work through these and then come back to me and let's consider how to integrate your findings into your site.
Technology is easy especially with a drag and drop system like Voyager's. It is marketing that's tough and that is where a travel professional's time should be applied!
Share the knowledge
Write something about yourself. No need to be fancy, just an overview.