"Is marketing on Facebook really necessary to my travel practice?" The answer is a resounding "No!" There are many different ways for anyone to market their travel practice and Facebook is only one possible vehicle.
But there is a really good reason for marketing on Facebook every travel consultant should consider - Facebook is where the people are!
Facebook has more than 1.86 billion active users who visit the venue at least once a month. Of those, 1.26 billion visit Facebook daily. Those are absolutely staggering numbers. There are times when I have my doubts about the longevity of Facebook, but with such high current activity levels it is very difficult to ignore the potential. Consider this - do you know more people who use Facebook or who do not? How many people do they know? The possibilities for expanding your circle of influence are large.
Wondering how you might get more engagement to your Facebook social media postings? As an experiment, Voyager spent $20 to boost the posting below to a Facebook audience of people who:
The results were outstanding!
Write something about yourself. No need to be fancy, just an overview.