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Site Design Variation and Customization

3/26/2023

1 Comment

 
Concierge Vacation Inc homepage
​I want to show everyone some great Voyager sites that have been customized by the agents that own them. Most have been customized by the agent, others customized by design people hired by the agent. When we build out a site for you, we build it out using our templates. However, the customization you see on the following sites is completely within your power to do! The brilliance of your site is it can be as individual as your travel practice.


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Content Marketing

3/19/2023

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Every few years or so the phrase "Content is King"
enjoys a new popularity.

Book cover of Winery Tours: The secrets of exploring great wine destinations
What most surprises me is that content has ever lost its royal positioning in marketing. Why does it come as a surprise when we re-discover the importance of well-written, engaging content? That aside, what role does content play in your own efforts to market your travel practice?

Certainly the publishing world, both online and in print, has long depended on topical content as a vehicle for attracting the attention of consumers. The difference now, of course, is that more of us are publishers to some degree. Every travel consultant with a Facebook profile or page, a Twitter account, a website, or a blog now finds herself in a position of having to compose and curate articles, videos, photos, and other content for marketing.


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A Failure to Advise

3/19/2023

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Hand holding sign with question mark on orange background
On occasion, a neighbor or an acquaintance, knowing I am somehow connected to the travel industry, will ask me about a vacation they would like to take. I use those opportunities to refer the person to a rotating selection of travel professionals I know. I tend to use different travel advisors depending on the person’s request. Recently, a neighbor asked me about a trip to Thailand she and her family wanted to take next year. I checked with a travel agent friend to see if he wanted the referral and I then put the two of them together.

Yesterday, months after our original conversation, I ran into my neighbor and asked how the travel planning had progressed. Looking at me a bit sheepishly she said “Well, your travel agent friend couldn’t find us anything cheaper than we could get online by ourselves.”  I explained to my neighbor the travel professional is not about the “best price” but was instead looking for the “best value.” I explained the travel professional was looking after my neighbor’s interests by choosing reliable suppliers, coordinating their travels and acting as their advocates. My neighbor listened, but the lesson was, I fear, arriving too late.

Yikes. 


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Websites are not about technology

3/5/2023

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Photo of vintage light bulbs with BRAND and MARKETING concept related words on black background
I sometimes get an email from a subscriber indicating they are concerned about working with their site because they are "Not good with technology" and are not getting enough leads. I wanted to provide everyone with an email I sent today to one of our agents.
It is really necessary we correctly identify problems. However, we often incorrectly identify a marketing problem as a technology problem as was this agent:


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Easy Does it

3/1/2023

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Picture
How easy is it to do business with you? We sometimes miss how baffled a client may feel when first launching out on their vacation planning. First, they have to know you exist, a result of how well you have executed your marketing plan.  But let’s start somewhat further down the road. Let’s say the client knows you exist –  they must now be motivated to use you as opposed to using another agency or booking themselves online.

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