Making Sales from Your Website?

I often hear travel professionals complain they are making no sales from their websites. To my ear, the complaint, however, sounds a bit strange. If you are making “sales” from your website, I suspect you are using a booking engine or a search engine geared to supplier specials, much like Travelocity or Expedia. However, for personal travel consultants, a website is far more of a marketing tool than a sales tool.  The difference is an important one to consider.
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Firstly, every website should be designed with the business model of the company behind it in mind. There is no “one site fits all” website. If your business model resembles that of Expedia, then you are gearing for great volumes with little personal client interaction. In this scenario, a booking engine or supplier search engine makes sense and your website is indeed a sales tool.

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