It is important to your digital marketing plan to consider incorporating a blog into your travel agency’s website. However, with so many blogs vying for attention, you need to take steps to ensure your blog will stand out and speak with an authority that captures the attention of your readership. As a professional travel consultant, you have a real expertise on a topic of interest to the public. The key to delivering blogging articles that truly engage readers and eliciting comments from them is to generate content that is lively, unexpected and fresh. Making sure that your blog is communicating on both an intellectual and an emotional level will keep your audience returning to your blog for new information.
Deliver original content to your readers and avoid hashing over the same materials that every travel blog covers. “Original” doesn’t mean that the topic has never been discussed, it simply means that you relate the topic directly to your readership in a way that provides them with new insight into the importance of the topic to them. For example, if you discuss how to safeguard a passport when traveling internationally, don’t just lay out “the facts” – infuse the article with a personal anecdote that happened to you or to a client. Use your “voice” to establish a rapport with your readers. Relate to them in an original way. Importantly, it is this original content having the greatest impact on Search Engine Optimization which is what makes your agency more visible on Google and other search engines.
Write something about yourself. No need to be fancy, just an overview.