SEO for Travel Agency Websites

Solid Search Engine Optimization (SEO) is not the arcane and difficult to achieve strategy many would like you to believe. You too can be an SEO superhero without spending a fortune on consultants. No matter how many times Google or the other other search engines refine their algorithms, original content and relevance rise to the top in terms of importance to making SEO work. For travel agency websites, however, the challenge is particularly acute.
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Original content is easy: write your own content on topics on which you can write authoritatively. Relevancy is a bit wider topic, however, encompassing a number of factors. The search engines want to display results most relevant to the questioner. Because travel is such a large segment of the transactional traffic on the internet, however, many travel agents feel daunted by the prospect of having to compete with the thousands of other sites for search engine ranking. Yet, with a bit of planning and commitment, a travel agency web site can find itself high in the rankings of the major search engines. The resulting traffic and potential for new sales opportunities can certainly justify the effort and time necessary to accomplish search engine optimization.

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