I once had a travel professional take me to task because I provided them with an article in USA Today which also contained advertising for other travel programs. That would never do, she assured me, because like so many other papers and magazines, USA Today was “filled with travel advertising.”  Likewise, many agents will not link to travel articles that include the contact information of hotels or tour operators.

I believe many travel professionals sometimes work with an over-broadly image of their competition because they have failed to properly define their customer base and their proper relationship to their clients. To these few, the landscape is filled with competition. This perspective is informed by the idea that the travel consultant is “selling” travel.  That is what Travelocity does, just as suppliers do.  They sell travel with few frills, often based on price alone.

Wondering how you might get more engagement to your Facebook social media postings? As an experiment, Voyager spent $20 to boost the posting below to a Facebook audience of people who: