Marketing has two goals: the retention of existing clients and the acquisition of new clients. From existing clients you achieve stability and it is from new clients you achieve growth. When you design your marketing properly, both your existing clients and new clients first notice or are reminded of your presence, investigate your offerings and finally enter into conversation with you about the services or products you offer. At this stage you have an actionable lead and enter into the sales cycle.
The process of drawing the potential client closer and closer to you, finally resulting in an actionable lead, is sometimes referred to as the “Marketing Funnel.”
I often hear travel professionals complain they are making no sales from their websites. To my ear, the complaint, however, sounds a bit strange. If you are making “sales” from your website, I suspect you are using a booking engine or a search engine geared to supplier specials, much like Travelocity or Expedia. However, for personal travel consultants, a website is far more of a marketing tool than a sales tool. The difference is an important one to consider.
Firstly, every website should be designed with the business model of the company behind it in mind. There is no “one site fits all” website. If your business model resembles that of Expedia, then you are gearing for great volumes with little personal client interaction. In this scenario, a booking engine or supplier search engine makes sense and your website is indeed a sales tool.
I want to show everyone some great Voyager sites that have been customized by the agents that own them. Most have been customized by the agent, others customized by design people hired by the agent. When we build out a site for you, we build it out using our templates. However, the customization you see on the following sites is completely within your power to do! The brilliance of your site is it can be as individual as your travel practice.
Every few years or so the phrase "Content is King"
Write something about yourself. No need to be fancy, just an overview.