 The value of a web site for a travel agent is real. Many continue to operate without a web site and even if they have one, without due consideration for basic design and marketing principles. However, consumers expect business operators to have a web site and the real question is more often the role the website will play in the overall marketing plan of the travel agency.
An American Society of Travel Agents (ASTA) report titled on Technology & Website Usage revealed some travel professionals using a Facebook page in lieu of a website indicating a degree of confusion about the role of both a Facebook page and a website in a marketing strategy. It's worthwhile to again consider the role of a web site in marketing your travel agency.
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As you have heard us say before, websites for travel agents should be all about the travel agent! Voyager Websites is pleased to announce our newest widget, the Voyager Places Map Widget. This nifty little app allows you to place a map on your site, displaying your own travels around the globe so your clients can get an idea of your expertise in travel planning and in particular destinations. The Places Map Widget is simple to place on your site. As always, don't hesitate to give us a call if you need more information or need some assistance!  |
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