Marketing has two goals: the retention of existing clients and the acquisition of new clients. From existing clients you achieve stability and it is from new clients you achieve growth. When you design your marketing properly, both your existing clients and new clients first notice or are reminded of your presence, investigate your offerings and finally enter into conversation with you about the services or products you offer. At this stage you have an actionable lead and enter into the sales cycle. The process of drawing the potential client closer and closer to you, finally resulting in an actionable lead, is sometimes referred to as the “Marketing Funnel.”
Indeed, all good marketing strategies are funnel-like in their conception, design and implementation:
The value of a web site for a travel agent is real. Many continue to operate without a web site and even if they have one, without due consideration for basic design and marketing principles. However, consumers expect business operators to have a web site and the real question is more often the role the website will play in the overall marketing plan of the travel agency. An American Society of Travel Agents report titled on Technology & Website Usage revealed some travel professionals using a Facebook page in lieu of a website indicating a degree of confusion about the role of both a Facebook page and a website in a marketing strategy. It's worthwhile to again consider the role of a web site in marketing your travel agency.
As you have heard us say before, websites for travel agents should be all about the travel agent! Voyager Websites is pleased to announce our newest widget, the Voyager Places Map Widget. This nifty little app allows you to place a map on your site, displaying your own travels around the globe so your clients can get an idea of your expertise in travel planning and in particular destinations. The Places Map Widget is simple to place on your site. As always, don't hesitate to give us a call if you need more information or need some assistance!