How many times have you promised to better organize your digital marketing efforts?
You have a website, a Facebook page, maybe a Twitter account and you started an Instagram page, but they now languish at the back of your marketing plans going nowhere. Are your efforts disjointed, inconsistent and infrequent? If so, you already understand the symptoms of this malaise.
Now, let’s explore a cure.
Here is the truth of the matter: you will get out of your efforts what you put into them. The better the plan with which you begin, the better the results. Getting customers to your website, creating engagement and initiating a conversation with existing and new clients takes focus and effort. Great websites require a plan and resources.
Too many people view guerrilla marketing as the "bag of tricks" kind of marketing. It is easy to see why since they tend to be shorter lived bursts of activity. The real dividing line, however, is all of these ideas should be actualized in the context of a campaign of marketing efforts unified by your mission statement and marketing mindset. These are not isolated efforts but part of a wider campaign bridged by common themes and values.
What, you ask, does this have to do with your website? In every instance below you should ensure your audience knows your website address and you leave them with materials to do so.
Every travel agent spending the least bit of time thinking about their travel agency website has heard the truism “Content is King.” I’m here to suggest, however, content is so much more than King, if by “King” you mean it is content bringing visitors to your website through basic search engine marketing. Indeed, it is relevant, original content responsible for most of the organic, (i.e. “free”), traffic visiting your site.
However, merely getting visitors to your site is only a first step. In addition, to be successful you need to also entertain (the Jester) and please (the Queen) your visitors, or they will soon be off to find better content and digital turf on which to spend their time. The Knight – he’s the enforcer, the one who makes you write often and well and with great design on a consistent basis.
Let’s spend a bit of time at court.
Write something about yourself. No need to be fancy, just an overview.