Category: Content

Content Marketing

2/17/2019

Every few years or so the phrase "Content is King"
enjoys a new popularity.

Book cover of Winery Tours: The secrets of exploring great wine destinations

What most surprises me is that content has ever lost its royal positioning in marketing. Why does it come as a surprise when we re-discover the importance of well-written, engaging content? That aside, what role does content play in your own efforts to market your travel practice?

Certainly the publishing world, both online and in print, has long depended on topical content as a vehicle for attracting the attention of consumers. The difference now, of course, is that more of us are publishers to some degree. Every travel consultant with a Facebook profile or page, a Twitter account, a website, or a blog now finds herself in a position of having to compose and curate articles, videos, photos, and other content for marketing.

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The Challenge of Marketing on Facebook

6/12/2017

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Graphic of business man shouting into megaphone

You probably know that fewer than 10% of your followers on Facebook are going to see any of your business page posts. The organic reach on Facebook continues to decline. The Facebook algorithms are getting more restrictive yet many business page owners are surprised by their low engagement rates. The surprise partly stems from their experience with their personal Facebook profile which always generates commentary and "Likes".
However, the algorithms controlling the visibility of personal posts are completely different from those controlling business pages.

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Merchandising Your Travel Practice

5/21/2017

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Mannequins and clothing in a store front

In a personal service business like travel consulting, it is easy to forget the importance of fundamental marketing techniques and concepts. One such neglected topic is the art of visual merchandising – developing the visual creative to accompany your advertisements, proposals, presentations and other client communications to enhance their appeal.

Properly done, visual merchandising makes it easier to engage both the client’s emotional responses to your presentations and their intellectual understanding of your offer.

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Inspiring Clients to Travel

2/15/2017

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People have always shared their travel dreams and adventures with others. Early on, travel magazines, brochures, home movie projectors and Polaroids were the media of choice. Now, the game has gone digital, but the themes are largely the same: “I love to travel and I know you do too. Where should I go next? What should I do? What should I see?”

In fact, travel appears to be one of the six most discussed topics on social media. This tells us if we do our marketing well we can generate thousands, even hundreds of thousands of enthusiastic followers, evangelists all. Of course, if we do it poorly we can spend a lot of money and time only to decide marketing doesn’t work.

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Video in the Voyager Social Media Manager!

7/5/2016

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One of the great innovations Voyager introduced to the travel professionals who use our content is a wide range of videos for your website and social media. Now, our social media manager partner, eClincher, has upgraded to allow us to begin posting video for agents enrolled in our SMM program. Video gets high marks for engagement and should result in your page getting more Likes. Enjoy!

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Free Content Lead Generator Widget

6/23/2016

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Over the weekend of June 25th, Voyager Websites will be releasing the first phase of a lead generation program for travel professionals. The new program will offer FREE white papers to travel agency clients for merely signing on to receive the white paper and subsequent promotions.

Over 30 white papers are planned, with topics such as:

Planning and African Safari, boy in front of waterfall

Antiquing Around the World
Beer and Pub Tours
Bird Watching
Castle Tours and Stays

Christmas Markets
Culinary Tours
Destination Weddings: There Goes the Bride
European Rail Tours

Planning An African Safari
River Cruises
Small Ship Cruising Adventure
and so much more!

The system will market the availability of highly desirable content to the consumer and will make it available to the viewer for providing an email address. They system will capture the consumer's information and then email a link where the new prospect can download the whitepaper.

The new Free Content Lead Generator Widget will place Voyager subscribers in a position to begin a strong content marketing program, one of the best tactics for lead generation. As the publisher of Voyager Websites, I have tried to continually create new and exciting content for travel professionals to use to better market their business. I am absolutely confident this new addition will be a valuable asset in your hands. We will be soon scheduling a webinar to explain the full use of the program.

~ Richard Earls

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Where have you been?

5/1/2016

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As you have heard us say before, websites for travel agents should be all about the travel agent! Voyager Websites is pleased to announce our newest widget, the Voyager Places Map Widget. This nifty little app allows you to place a map on your site, displaying your own travels around the globe so your clients can get an idea of your expertise in travel planning and in particular destinations. The Places Map Widget is simple to place on your site. As always, don't hesitate to give us a call if you need more information or need some assistance!

World map with icons marking destinations

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Content Marketing

Every few years or so the phrase "Content is King"
enjoys a new popularity.

The Challenge of Marketing on Facebook

Merchandising Your Travel Practice

Inspiring Clients to Travel

Video in the Voyager Social Media Manager!

Free Content Lead Generator Widget

Over 30 white papers are planned, with topics such as:

Where have you been?

Author

Archives

Categories

Content Marketing

Every few years or so the phrase "Content is King"enjoys a new popularity.

The Challenge of Marketing on Facebook

Merchandising Your Travel Practice

Inspiring Clients to Travel

Video in the Voyager Social Media Manager!

Free Content Lead Generator Widget

Over 30 white papers are planned, with topics such as:

Where have you been?

Author

Archives

Categories

Every few years or so the phrase "Content is King"
enjoys a new popularity.