Wondering how you might get more engagement to your Facebook social media postings? As an experiment, Voyager spent $20 to boost the posting below to a Facebook audience of people who:
We strongly suggest to each of you to do the same! For those of you operating in local markets, boost to a general travel audience as we did, but limit the boost to your geographic market and see what type of results you achieve.
Note we had 245 shares and more than 160 comments! By any measure, that is a good return on a $20 investment.
Boosting is important to your marketing as Facebook limits the organic viewership of your postings to a small percentage of your followers. That means even your followers seldom see your posts. Boosting ensures more people see and follow you and that is where your business growth can arise.
Watch for an announcement soon about a webinar on how to successfully boost your posts on Facebook.
We would love to hear your own success stories.