Artificial intelligence has made massive strides recently with image generation. AI systems can now generate highly realistic and customized images that will soon significantly reduce the need for generic stock photography. For travel advisors, AI image generation offers an opportunity to provide clients with personalized visuals of destinations and experiences that are hard or expensive to otherwise capture.
Stock photo websites currently offer an array of generic images of locations, landmarks, hotel rooms, and activities. While useful as a reference, stock photos often lack originality and personalization. Stock photography is often easily identified, and finding a wide variety of images of ethnically diverse people can be challenging. In addition, coming up with the exact photo you want, such as a cat in an astronaut suit in outer space, can be difficult or impossible. If you do find such a photo, chances are good that hundreds of other people have downloaded and are using the same photograph.

Just wanted to introduce you to a few aspects of the Voyager Content Portal that will make your use of the Content Portal, and especially Toby, more productive.
You can register and log into the Content Portal system here:  https://www.voyagersocial.ai/

If you have any problems, direct all of your support tickets to [email protected]
Important: Please understand Toby is a Language Model. This means he can write with you, but he cannot design a graphic or produce a video. If you ask him to do something he cannot, he will literally begin to tell you things like "I will email that to you." He cannot do so, but he knows he is your assistant and wants to "figure out" how to do so. He can write. He cannot generate a graphic or a video. However, VSCreate can generate graphics and you can work with that portion of the Portal to do so. Please do not ask Toby to do anything other than write!

We highly recommend you join our Facebook Group at https://www.facebook.com/groups/voyagercontentportal. There you will find a number of videos that will help you use the system.

Learn about AI graphics, how to prompt, and why you might want to use VSCreate for generating some, but not all, of the graphics you use in your marketing efforts.

On a regular basis, maybe as many as 10 times a month, our team generates what we refer to as "Supplier Post Packs" promoting on social media platforms graphics promoting a supplier special. When we produce the Supplier Post Packs, we also develop suggested text to be used with the post.  Here is a sample of one such graphic:

Having only recently produced a new interface for Toby, our AI mascot, the programmers are still pumping out code and some of it looks pretty exciting:
1. An image editor that has an AI image generator as a part of the whole:
2. A link generator to ensure what ever you post on Social Media looks the way you intend;
3. A library of lead magnets for our subscribers to use!
In addition, tons of new content is being loaded into the system as quickly as possible.

Artificial intelligence (AI) has increasingly become a much-discussed tool in the travel sector. For travel professionals, AI has the potential to revolutionize their daily workflow by streamlining tasks, improving customer service, and enhancing the overall travel experience for their clients. Most significant, however, has been the promise of increased productivity and time savings for travel advisors who feel the demands of content marketing stretch them to the limit, especially as solo practitioners.
Working with over 500 travel advisors currently, the team at the Voyager Content Portal has discovered many shortcuts and workflows that allow travel advisors to integrate AI successfully into their daily routines. Time spent researching, drafting, and proofing writing tasks can be greatly reduced, and the travel professional can more quickly produce a quality text-based product using AI where it is best suited. The most common uses we have found travel advisors using our AI platform for are:

• Customer Service Letter Writing: Advisors have found that letters to clients and suppliers alike can be composed much more quickly and with less emotional toll when AI is used to write the first draft of a customer service letter.
• Itinerary Writing: AI can create well-organized itineraries tailored to individual client interests, ensuring a personalized and creative output.
• Blogs: AI-powered content generation can help advisors produce informative and engaging blog posts to attract and retain clients.
• Generating Lead Magnets: Many of our travel advisor clients use AI to create valuable content encouraging prospective clients to engage with their travel practice.
• Creating Packing Lists: AI systems can suggest customized packing lists for clients based on their destination, travel style, and personal preferences.
• Website Page Copywriting: AI can help design persuasive and effective website content that engages clients, improving conversions and growing the business.
• Advertising Copy: Travel advisors can leverage AI-generated advertising copy that resonates with their target audience, increasing the chances of successful marketing campaigns.
• Miscellaneous: We have seen our travel advisor clients use AI to write scripts for YouTube Videos, talks in front of groups, games to play at travel parties as well as poetry, responses to both positive and negative reviews, and newsletters.

Marketing has two goals: the retention of existing clients and the acquisition of new clients. From existing clients you achieve stability and it is from new clients you achieve growth. When you design your marketing properly, both your existing clients and new clients first notice or are reminded of your presence, investigate your offerings and finally enter into conversation with you about the services or products you offer. At this stage you have an actionable lead and enter into the sales cycle.

The process of drawing the potential client closer and closer to you, finally resulting in an actionable lead, is sometimes referred to as the “Marketing Funnel.”

I often hear travel professionals complain they are making no sales from their websites. To my ear, the complaint, however, sounds a bit strange. If you are making “sales” from your website, I suspect you are using a booking engine or a search engine geared to supplier specials, much like Travelocity or Expedia. However, for personal travel consultants, a website is far more of a marketing tool than a sales tool.  The difference is an important one to consider.
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Firstly, every website should be designed with the business model of the company behind it in mind. There is no “one site fits all” website. If your business model resembles that of Expedia, then you are gearing for great volumes with little personal client interaction. In this scenario, a booking engine or supplier search engine makes sense and your website is indeed a sales tool.