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Take a look at this example: Let's say we want to go to Ireland. If we google "Ireland vacations" we obtain approximately 2.8 million results. However, search the term "Ireland off season". Look at the top result. That is an article from the Travelhoppers site I wrote. Now, it is no coincidence the title is the same as the search inquiry, and it demonstrates a great tactic: name articles the same as you would expect people to search for your topic. Gracefully lace all of your content with the same terms consumers are likely to be searching. By choosing a "long tail" search term, that admittedly fewer people use, my article comes up first and is likely to be read by someone interested in traveling off season to Ireland.
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Back LinksBacklinks are simply links from a third party site to your own. The more authoritative the site linking to you, the higher ranking the search engines give your article. In fact, my Ireland article mentioned above was linked to by USA Today, which helped its search results enormously. We are going to talk more about such efforts in a moment when we discuss Blogging.
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Practice Exercise:
Reach out to some local retailers in your area and work out a link exchange. Remember to treat the arrangement as a mutually beneficial effort. You might each write an article for the other, or you may simply include each other in a list of local businesses to patronize. |
Additional Reading and Exercise:
Consider writing an article for a local newspaper or magazine. Request the article link back to your site. https://www.travelresearchonline.com/blog/?s=writing+articles |
List your business with Google! When you do, you will begin to show up on their local ad spots like this one. Voice search engines like Alexa and Siri will more easily find your company for local searches. Remember, many consumers are likely to conduct a search just as I have done here “Travel Agents Nashville” so you want to ensure you come up on the list locally as well.
If you have a storefront travel agency, it is possible to link your website, address and a map to your agency's listing. Contrary to what many home based agencies believe, however, it IS NOT necessary to list an address. Home-based businesses can list a service area instead. |
Have questions? Contact us:
agentsupport@voyagertravelguides.com (850) 749-3850 Already have a site? Click HERE |