While it is typically the technology forming the greatest barrier to entry, I often see critical mistakes made in execution and practice. Marketing is not a one-way stream of information, but a careful and deliberate conversation with clients. Many travel professionals confuse marketing and advertising, so their efforts at marketing look more like newspaper advertising than conversations with clients.
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Greetings from the Voyager Support team! We wanted to do a quick update on some new features for your Voyager Websites and Social Media Manager. 1. New Content - Did you know we are continually adding new content to our existing Content Library categories? Weekly, new content is added and you can use it to freshen up your website and for social media postings. 2. Video - We are now adding video to your social media feeds, if you participate in the Social Media Manager program, and the response has been excellent.
The system will market the availability of highly desirable content to the consumer and will make it available to the viewer for providing an email address. They system will capture the consumer's information and then email a link where the new prospect can download the whitepaper.
The new Free Content Lead Generator Widget will place Voyager subscribers in a position to begin a strong content marketing program, one of the best tactics for lead generation. As the publisher of Voyager Websites, I have tried to continually create new and exciting content for travel professionals to use to better market their business. I am absolutely confident this new addition will be a valuable asset in your hands. We will be soon scheduling a webinar to explain the full use of the program. ~ Richard Earls
I often encounter a mindset that sees marketing as an expense. I suppose from the perspective of an accountant, that is absolutely accurate. However, in reality marketing should be viewed as an investment. Think of it this way: marketing is only expensive if it’s not working. If you made 5 dollars every time you spent two marketing dollars you would be spending money all day and be happy about it. Ideally, marketing is an investment. We all live within the constraints of a budget. There are many good things to be said about marketing on a shoestring, on choosing strategies that are smart and that work. Today, however, we are going to talk about avoiding turning our shoestrings into nooses – making mistakes with our marketing dollars that, like bad investments, are nothing but expensive errors. I admit to being one of the few people who liked The Secret Life Of Walter Mitty. The movie is a reminder of the importance of travel to the human psyche. Travel is not just a mechanical act of movement from one point to another. On occasion, it helps to be reminded of this small and obvious truth: travel is often an outward expression of something happening internally. Personally, I am a fan of interesting tattoos. I know that is not necessarily a shared preference. Body art is not for everyone and please do note my preference: interesting tattoos. I have certainly been exposed, to use a phrase, to some very bad tattoos. If you have an interest in a tattoo, I suggest you heed this bit of advice: this is no time to choose an artist based on the lowest price. You don’t want a tattoo that looks like prison art (unless, of course, you were actually in prison) and you don’t want one that looks like your six year old’s rendition of Woody Woodpecker (unless, of course, the tattoo is your six year old’s rendition of Woody Woodpecker). I could go on but I think you get my drift: this is no time to save a few dollars. I know I have chosen a risky metaphor here, stick with me a bit. If you are going to get a tattoo, one thing is certain: a bit of research pays off. Think about the message. Think about the design. Think about your mother. Think.
You probably know that fewer than 10% of your followers on Facebook are going to see any of your business page posts. The organic reach on Facebook continues to decline. The Facebook algorithms are getting more restrictive yet many business page owners are surprised by their low engagement rates. The surprise partly stems from their experience with their personal Facebook profile which always generates commentary and "Likes". However, the algorithms controlling the visibility of personal posts are completely different from those controlling business pages. In a personal service business like travel consulting, it is easy to forget the importance of fundamental marketing techniques and concepts. One such neglected topic is the art of visual merchandising – developing the visual creative to accompany your advertisements, proposals, presentations and other client communications to enhance their appeal. Properly done, visual merchandising makes it easier to engage both the client’s emotional responses to your presentations and their intellectual understanding of your offer. "Is marketing on Facebook really necessary to my travel practice?" The answer is a resounding "No!" There are many different ways for anyone to market their travel practice and Facebook is only one possible vehicle. But there is a really good reason for marketing on Facebook every travel consultant should consider - Facebook is where the people are! Facebook has more than 1.86 billion active users who visit the venue at least once a month. Of those, 1.26 billion visit Facebook daily. Those are absolutely staggering numbers. There are times when I have my doubts about the longevity of Facebook, but with such high current activity levels it is very difficult to ignore the potential. Consider this - do you know more people who use Facebook or who do not? How many people do they know? The possibilities for expanding your circle of influence are large.
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