Travel professionals choosing to use Facebook, Twitter and other social media platforms to market pretty quickly learn what works in their favor and what does not. I am more often hearing success stories from travel consultants who are finding social media an excellent way to stay “top of mind” with their clients. Unfortunately, I am also seeing an increasing number of posts many in the social media world would deem socially unacceptable.
As I’ve indicated in the past, social media is only one marketing tactic of many. However new and exciting the venue, certain marketing fundamentals apply regardless of the platform. Below is a reminder of a few pitfalls I often see haunting new social media marketers. As you read through the short list below, note that the issues are applicable to not only social media but to any marketing effort.
The risk of social media is one of its key strengths: it’s “free”, tempting many of us focus less than the appropriate degree of discipline to its mastery. Make a study of your chosen social media venues. Giving each its due respect will help to ensure you receive the rewards each has to offer the creative travel professional.
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