Greetings from the Voyager Support team!
We wanted to do a quick update on some new features for your Voyager Websites and Social Media Manager.
1. New Content - Did you know we are continually adding new content to our existing Content Library categories? Weekly, new content is added and you can use it to freshen up your website and for social media postings.
2. Video - We are now adding video to your social media feeds, if you participate in the Social Media Manager program, and the response has been excellent.
Solid Search Engine Optimization (SEO) is not the arcane and difficult to achieve strategy many would like you to believe. You too can be an SEO superhero without spending a fortune on consultants. No matter how many times Google or the other other search engines refine their algorithms, original content and relevance rise to the top in terms of importance to making SEO work. For travel agency websites, however, the challenge is particularly acute.
Original content is easy: write your own content on topics on which you can write authoritatively. Relevancy is a bit wider topic, however, encompassing a number of factors. The search engines want to display results most relevant to the questioner. Because travel is such a large segment of the transactional traffic on the internet, however, many travel agents feel daunted by the prospect of having to compete with the thousands of other sites for search engine ranking. Yet, with a bit of planning and commitment, a travel agency web site can find itself high in the rankings of the major search engines. The resulting traffic and potential for new sales opportunities can certainly justify the effort and time necessary to accomplish search engine optimization.
Limiting myths are the stories we tell ourselves to justify a timid approach to building our travel practices. Most limiting myths have a small truth somewhere in their origin that over time takes on a far greater importance than their reality suggests. By examining these myths, you can greatly diminish their influence in your travel practice. Here's a limiting myth we will tackle: "You cannot compete with the big online travel agencies."
This limiting myth is not true. In fact, the online travel agencies (OTAs) cannot compete with you! But only if you play to your strengths. Let’s see how.
My father once told me "Never play the other man's game." Smart marketers build their efforts around inherent specialties and strengths. If you try to compete with the OTAs playing by their rules and imitating their tactics, you will quickly find yourself out-matched. So don't do that. Instead, compete with the online travel agencies using your own set of tactics geared to and fueled by your own strengths.