Over the weekend of June 25th, Voyager Websites will be releasing the first phase of a lead generation program for travel professionals. The new program will offer FREE white papers to travel agency clients for merely signing on to receive the white paper and subsequent promotions. Over 30 white papers are planned, with topics such as:

• Planning An African Safari
• The Small Ship Cruising Adventure
• Destination Weddings: There Goes the Bride
• Beer and Pub Tours
• ​Bird Watching
• Castle Tours and Stays
• European Rail Tours
• Christmas Markets
• Antiquing Around the World
• Culinary Tours
• River Cruises
• many others

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The system will market the availability of highly desirable content to the consumer and will make it available to the viewer for providing an email address. They system will capture the consumer's information and then email a link where the new prospect can download the whitepaper.

​The new Free Content Lead Generator Widget will place Voyager subscribers in a position to begin a strong content marketing program, one of the best tactics for lead generation.  As the publisher of Voyager Websites, I have tried to continually create new and exciting content for travel professionals to use to better market their business.  I am absolutely confident this new addition will be a valuable asset in your hands. We will be soon scheduling a webinar to explain the full use of the program. ~ Richard Earls

​While working with some travel professionals on the topic of  “Expanding Your Digital Footprint” my research revealed a rather surprising weak spot. Most of the travel professionals were eager to know the best practices in social media, search engines, websites, newsletters and blogging. But many also quickly confessed to a deficiency of fundamental knowledge on how to get started.
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Most often, it is the technology we find daunting. It is not hard to understand why many travel professionals have problems with digital marketing.  Our passions run to the travel experience, not technology and marketing.  To become really proficient in any branch of digital marketing takes precious time and resources.  Yet, beyond the technologies, the fundamental skill sets are largely the same whether networking in your local community or digitally.

While it is typically the technology forming the greatest barrier to entry, I often see critical mistakes made in execution and practice.  Marketing is not a one-way stream of information, but a careful and deliberate conversation with clients. Many travel professionals confuse marketing and advertising, so their efforts at marketing look more like newspaper advertising than conversations with clients.