Travel Agency Website Content is King, and also Queen, Knight and Jester

Every travel agent spending the least bit of time thinking about their travel agency website has heard the truism “Content is King.” I’m here to suggest, however, content is so much more than King, if by “King” you mean it is content bringing visitors to your website through basic search engine marketing. Indeed, it is relevant, original content responsible for most of the organic, (i.e. “free”), traffic visiting your site. However, merely getting visitors to your site is only a first step. In addition, to be successful you need to also entertain (the Jester) and please (the Queen) your visitors, or they will soon be off to find better content and digital turf on which to spend their time. The Knight – he’s the enforcer, the one who makes you write often and well and with great design on a consistent basis.
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Let’s spend a bit of time at court.

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