Too many people view guerrilla marketing as the "bag of tricks" kind of marketing. It is easy to see why since they tend to be shorter lived bursts of activity. The real dividing line, however, is all of these ideas should be actualized in the context of a campaign of marketing efforts unified by your mission statement and marketing mindset. These are not isolated efforts but part of a wider campaign bridged by common themes and values.
What, you ask, does this have to do with your website? In every instance below you should ensure your audience knows your website address and you leave them with materials to do so.
Write something about yourself. No need to be fancy, just an overview.